Social media network Facebook is a great tool to make your business popular. A year back, a few people knew about page creation in Facebook which could be used for your business without incurring pay per click costs.

Now, almost all people aware about this power social media page creation tool. Although, the tool is hidden, you need to open another tab to write down “Facebook Page” in the search engine.

Once the Facebook Page Creation URL opens, you can choose your motto to create page. There are so many options come like Local business, company, organization, brand and many more.

Remember, you have to follow each and every rules of page creation. Any creation against the Facebook terms will shut down your account. The page can be tied to your profile but to market your page, it is recommended to get a separate domain and request your friends to like the page.

Hit the button “Advertising”  which is at the bottom of the page and then clicks on the Pages. The button is quite helpful in telling you about how to create a business page in form of screen shots.

It is considered as tutorial page. If you have previously made a page, the button “Pages” helps to manage your page.

During your page creation, don’t forget to include the type of your company such as restaurant and fashion house. As I previously said, Facebook offers different types of templates to meet your needs. It’s good to  name the page on your business name.

You are free to customize your page. To look more attractive and original, you can add photo and logo. Also, you can upload the latest events.

Try to discover your Facebook page as much as possible as there are lots of features like videos downloading, article posting, posting a FAQ, testimonials and many more.

Once you have created your page, you can attach the page with your website. Sending friends request to like the page is also a good idea.

The more people like your page, the more famous you have got to your page.

When it comes to online branding, SEO and social media go hand-in-hand. These two subjects are often intertwined with each and have worked wonders for various websites. In recent years SEO and social media profiles have been prime reasons to boost search engine rankings. Therefore to create your online presence you can try the following SEO techniques.

Social media is like a giant wheel and each profile is like the spoke of the wheel. It is the website that acts like a central hub that links them all together. Being a website owner you will never want that your visitor surpass your website and social profile. If you provide product and services, you would want to have a long term association with your visitors. The longer you keep your visitors engaged the better it is. The more you can fill your sales funnel. Therefore it is important to link between the profiles.

You must be thinking how is this profitable? Let us analyze this in detail. When you link between profiles you get a chance to connect with your targeted group and increase your popularity in the web world. For example if someone connects with you in your social media profile like LinkedIn, so why not send him or her an invitation to follow in your Twitter profile and like your Facebook page. You never know which one of the social media profiles will give you maximum exposure. By creating this network, you make sure that your message reaches your targeted audience.

What you need to remember is that your end goal is to get maximum traffic through social media connections. But remember not to dedicate your primary site to your Facebook profile. The main aim of your website is to convert your visitors who will be your client later on. Always keep a connect button on your site but this should not dwarf your primary goals. The more you share a piece of content across various social networking sites the more it becomes valuable in the long run.

This is not important that every profile will allow you to post some information about your company. Before you start marketing about your company. It is important that you write few words on your profile so that your visitors know about your website.

Nowadays the websites are complex in structure than what it used to be ten years back. Most of them contain an array of information about their product and services. This diverts the user from the information they have been looking for. Most of us look for information in major search engines like Google or Yahoo, therefore it is uncommon for readers to go to search boxes when they bump on website.

Have you ever imagined why the users do this? This can be due to cluttered website design, impatience and confusing navigation. But with the help of internal site search, website owners and users continue to gain benefits in the form of conversion rates. The users can get more information on site quickly so let us begin explaining the benefits.

It is quite helpful for an e-commerce website because you need to optimize products descriptions and name that refrains from indexing sessions, session time out and redrafting of URLs. More often this method is not given that much importance.

As a web owner you have worked hard to acquire visitors which give easy access to your site. Users can easily browse through the products and services that they have been looking for. For example if your browse through Amazon, it will always lead to the exact information because its main goal is to ensure that the customers get their required products.

Even if customers misspell searches, some good e-commerce sites recommend correct spellings. This is a much better process than showing zero results. This is automatically done by the website and removes the possibility of further searches. They try to display the most significant results once the query is secure enough. You too can apply this strategy in your website that gives most converting and relevant listing.

When you think about combining SEO and usability of the website then probably you hit the right nail on the head. If you go for pay-per-click then do not advertise an out of stock item. You should also link high converting product with a relevant link to get high conversion results. Think about creating new URLs for original products.