Are you going to select a domain name? It is an essential part for both in on-page optimization SEO and branding. Consider each parameter to choose the best domain name. Consider to choose name of your company or brand as domain name or you can choose more SEO friendly domain that contains one or two keyword.

This is major judgment and it should depend on the type of business you are in. but don’t only refer to choose name of your business because it will not obviously indicate the content of your site or the type of business for example “Dell” doesn’t suggest a computer manufacturer. But also it doesn’t mean to choose name desktops-laptops-and-printers.com. Make it more SEO friendly but remember to make it correctly.

Domain name should be based on more around the name recognition of your company. And having fans and potential clients be able to remember you name and email address easily. Always you should favor branding in making your decision.

If however you intend to sell primarily online only, using search engines and other links as your main form of traffic i.e., where a memorable URL is not as necessary, then by all means go for the keyword friendly option.

There may be a way to navigate between the two. For example, if the name of your rock band is Blue Snake, you might want to call your site BlueSnakeRock.com, or BlueSnakeMusic.com for example.